Pharmacy market: online resumes growth in value and volume with sharp growth in the veterinary products basket
In the twelfth week of 2023, March 20-26, pharmacy e-commerce returned to growth after a slight setback between the ninth and tenth, although in the annual comparison with 2022, the trend remains positive only in values.
This is the indication that comes from the report with which Iqvia updates to the penultimate week of March numbers and percentages of the online pharmacy and parapharmacy market: in almost three months, turnover exceeds 176 million euros, +5% in values over the same period last year, the packages sold instead reach 16 million defining -1.8% in volumes.
THE ONLINE PHARMACY MARKET AS OF WEEK 12 OF 2023
THE PERFORMANCE OF THE BASKETS
Dietary supplements remain the driving basket with sales exceeding 88.5 million in value, totaling +7.4% in 12 weeks.
BASKET OF SUPPLEMENTS
This is followed by personal care with a turnover of nearly 51.7 million euros with +10.4 % in values.
BASKET OF PERSONAL CARE (PEC)
FOCUS PEC, BEAUTY WOMAN
At a great distance, there are sop-otc drugs with just under 18.7 million with +7.1 % in values.
FOCUS OTC, UROLOGY AND REPRODUCTIVE SYSTEM
PATIENT CARE BASKET (PAC)
NUTRITIONAL BASKET
NUTRITIONAL FOCUS: CHILDHOOD DIETARY
Among the other baskets, the clear growth of veterinarians stands out with +29.4 % in value and +51.6 % in volume, so there is no inflation boost.
VETERINARY PRODUCTS
Source: April 2023, “Iqvia, nella settimana 12 l’online riprende a crescere a valori e volumi. Impenna la veterinaria”, pharmacy scanner.
