In the 45th week, the online pharmacy market marks +11.9% in values and +13.3% in volumes
The online pharmacy market returns to growth, which in the 45th week of 2022, November 7-13, shows an increase in values of 11.9% and in volumes of 13.3% compared to the previous seven days.
This is according to the report with which Iqvia updates to the second week of November numbers and evolution of online. In ten and a half months, the e-commerce turnover of pharmacies and parapharmacies thus reaches 587 million euros, with a total of 57.7 million packs sold.
THE ONLINE PHARMACY MARKET AS OF THE 45TH WEEK OF 2022
BASKET TRENDS
Personal care represents a turnover of more than 180 million.
PERSONAL CARE BASKET (PEC)
The supplements basket continues to be the leading category in the digital market, with a turnover over the period of nearly 280 million euros.
SUPPLEMENTS BASKET
All in positive in the week-over-week comparison of the other baskets and segments, with perconal care, supplements, and patient care growing in double digits.
FOCUS OTC, UROLOGY AND REPRODUCTIVE SYSTEM
PATIENT CARE BASKET (PAC)
NUTRITIONAL BASKET
Source: pharmacy scanner, “Iqvia, nella settimana 45 l’e-commerce della farmacia torna a correre, +12% a valori”, November 2022.