In 2022, the online pharmacy market will total sales of just over 678 million euros, about 140 more than the previous year.
This is what emerges from the report with which Iqvia updated to the 52nd week of the year, from Monday, December 26 to Sunday, January 1, numbers and percentages of the e-commerce of pharmacies and parapharmacies: in twelve months, the online records sales totaling 66.6 million packs, from which a turnover of 678.5 million euros.
THE ONLINE PHARMACY MARKETPLACE TO THE 52ND WEEK OF 2022
THE PERFORMANCE OF THE BASKETS
The integrator basket continues to be the leading category in the digital market, with sales approaching 332 million euros in 2022.
BASKET OF SUPPLEMENTS
This is followed by personal care with more than 211 million.
BASKET OF PERSONAL CARE (PEC)
FOCUS PEC, BEAUTY WOMAN
FOCUS OTC, UROLOGY AND REPRODUCTIVE SYSTEM
PATIENT CARE BASKET (PAC)
NUTRITIONAL BASKET
Source: January 2022, “Iqvia, l’e-commerce della farmacia chiude il 2022 con un fatturato poco sopra i 678 milioni“, pharmacy scanner.
