Flu epidemic boosts annual pharmacy sales by +23 billion
The flu epidemic that is hitting the country with an uncommon virulence (more than 12 cases per thousand inhabitants in the seven days from November 21 to 27, only four other times in the last twelve years had this threshold been exceeded) also blows on the pharmacy market in the last week of November.
This is the snapshot coming from Iqvia’s latest report: in just under eleven months, pharmacy sales exceed 23 billion euros, for a cumulative growth over the year that remains stable at 4.6 percent.
Packages sold, on the other hand, total 2.3 billion, for an increase over the eleven months of 4.6 percent. The weekly year-on-year comparison, on the other hand, shows an increase of 4.3% in value and 3.7% in volume.
THE PHARMACY MARKET TO THE 47TH WEEK OF 2022
ETHICAL DRUG, VALUE AND VOLUME CONSUMPTION
Flying on the wave of seasonality is the retail sector, which grew in the week compared to last year by 9.1% in sales and 7.8% in value.
COMMERCIAL AREA, VALUE AND VOLUME PERFORMANCE
TRADE AREA, THE PERFORMANCE OF THE BASKETS.
Personal care also did well, +7.6% in value and +4.6% in volume.
PERSONAL CARE BASKET (PEC)
PEC FOCUS, DERMOCOSMETIC
FOCUS PEC, WOMEN’S BEAUTY
The supplements and vitamins segment (+7.3% and 3.6% respectively).
OTC FOCUS: VITAMINS AND SUPPLEMENTS
Finally, cough products continue to run, closing the week with +77.5% in value and +71.8% in volume.
OTC FOCUS: COUGH PRODUCTS
OTC FOCUS: PROBIOTICS
PATIENT CARE BASKET (PAC)
NUTRITIONAL BASKETS, VALUES AND VOLUMES
SEASONALITY: ANTACIDS
SEASONALITY: TONICS
Source: Dicembre 2022, “Iqvia, anche nella settimana 47 la stagione influenzale fa correre l’area della libera vendita”, pharmacy scanner.
