Online pharmacy market in just eleven months exceeds 62 million packs sold
Seasonality and flu syndromes are also keeping up the engine of the online pharmacy market, which in eleven months totals a turnover of more than 630 million and exceeds 62 million packs sold.
This is the snapshot that comes from the report with which Iqvia updates to the 48th week of 2022, the one from November 28 to December 4, numbers and percentages of the online.
THE ONLINE PHARMACY MARKET AS OF THE 48TH WEEK OF 2022
THE PERFORMANCE OF THE BASKETS
Personal care, on the other hand, presents a turnover of more than 197 million.
BASKET OF PERSONAL CARE (PEC)
FOCUS PEC, BEAUTY WOMAN
The supplements basket continues to be the leading category in the digital market, with turnover over the period exceeding 308 million euros.
BASKET OF SUPPLEMENTS
While, at a distance, we find sop-otc drugs with a turnover of 68 million.
FOCUS OTC, UROLOGY AND REPRODUCTIVE SYSTEM
Growing in volume with a double-digit percentage is the patient care basket.
PANIERE PATIENT CARE (PAC)
NUTRITIONAL BASKET
Source: December 2022, “Iqvia, in undici mesi l’e-commerce della farmacia totalizza un giro d’affari di 630 milioni di euro”, pharmacy scanner.
