The online pharmacy market recovers the gap on the previous year with +3% in values
In a month and a half, the online pharmacy and parapharmacy market has already recovered the gap on the previous year and is traveling with +3% compared to the same period in 2022. Only in values, however, because in packages sold the difference is still negative (-4%), confirming that inflation has also been felt in online prices.
This is what emerges from Iqvia’s report that updates to the sixth week of the year, from Monday, February 6 to Sunday, February 12, numbers and percentages of e-commerce in pharmacies and parapharmacies: sales exceed 85 million euros in values, while in volumes they touch eight million pieces.
Food supplements, which in six weeks collect a turnover of nearly 44 million euros, just over half of the total, remain the leading category of the online market even if the weekly trend draws significant ups and downs.
THE ONLINE PHARMACY MARKET AS OF THE SIXTH WEEK OF 2023
THE PERFORMANCE OF THE BASKETS
Food supplements, in particular, put up 5.7 percent growth in value and 4.4 percent in volume in the month and a half; for non-prescription drugs, on the other hand, the increase is 2.3 percent.
FOOD SUPPLEMENTS BASKET
They are followed by the personal care basket with value sales of nearly 25 million euros.
PERSONAL CARE BASKET (PEC)
FOCUS PEC, BEAUTY WOMAN
With just over 9 million euros, sop-otc drugs are positioned.
OTC FOCUS, UROLOGY AND REPRODUCTIVE SYSTEM
In conspicuous decline, as in the physical channels, moreover, is the patient care basket, which in six weeks loses more than 40 percent in value and more than 48 percent in volume.
PATIENT CARE BASKET (PAC)
NUTRITIONAL BASKET
VETERINARY PRODUCTS
Source: February 2023, “Iqvia, in sei settimane il mercato online della farmacia è già tornato positivo. Ma soltanto nei valori”, pharmacy scanner.
